USLP Shower

Director Bauddhayan Mukherji
India, Mumbai

‘Save water’ is the backbone of this film which harps on the rural-urban divide in India. One day the villagers discover a shower cubicle on a deserted barren landof Rajasthan. Immediately the word spreads in the entire village and the villagers gather in-front of the cubicle to drink and store water. The mere joy among the villagers were well portrayed throughout the filmand the voice over backs it up by saying “While The entire village fulfilled their thirst, an urban men's shower is still not over” - making us question the amount of water we waste on a daily basis while we go in for a quick shower.

Nomination: Social advertising