The Bread Exam

Director Danielle Rizkallah
Lebanon, Beyrouth

"The Bread Exam" is a recipe video where a traditional Lebanese baker demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressing dough. Shared via the hashtag #Khabazte (meaning ‘Have you baked bread?’), the video reminded women to bake bread so they would never forget to self-check. The Bread Exam put breast cancer into the conversation by creating a new language for it.

Nomination: Social video